UTS N.V. TA INISIÁ UN GRAN REVITALISASHON DI IMÁGEN – UTS N.V. KICKS OFF MAJOR BRAND REVITALIZATION

UTS N.V. TA INISIÁ UN GRAN REVITALISASHON DI IMÁGEN

Wilemstad 17 di mei 2017 – United Telecommunications Services N.V ta anunsiá komienso di un gran revitalisashon di su imágen ku ta enfoká riba aliniashon di e eksperensia di su kliente huntu ku avanse teknológiko i tambe mehorashon di maneho empresarial di e kompania. E kompania ta kere firmemente den krea relashonnan di balor ku su klientenan komo ku esaki ta esensial pa sigurá éksito operashonal kontinuamente.
E merkadonan ku UTS ta forma parti di dje ta masha kompetitivo, kaminda ku supstitutonan pa su servisionan a bira hopi popular, afektando e modelonan di empresa ku tabata implementá for di prinsipio. Ademas, invershonnan mester keda ekivalente na tur e demandanan kresiente di kliente, kual ta pone rentabilidat bou di preshon. Pa por atendé esaki, UTS ta den proseso pa konsentrá su mes mas i mas riba e kliente i alabes hasi e organisashon mas efisiente dor di simplifiká i digitalisá su sistemanan operashonal. Ku e enfoké nobo aki, ta nesesario pa revitalisá e imágen di e kompania, di forma ku e ta reflehá e mishon di UTS muchu mas mihó.
E ophetivo di e revitalisashon di imágen ta pa garantisá ku e kompania ta kultivá i sigui desaroyá su relashon ku e persona di mas importante: e kliente. Aña pasá, UTS a kondusí un investigashon di merkadeo ekstenso pa por a krea un plan di akshon nobo di kon pa atendé direktamente ku tur aspirashon, nesesidat, i ekspektativa di su klientenan. E resultadonan di e investigashon ta indiká ku límitenan tradishonal ta birando mas difísil pa definí. Hopi hende ta simultáneamente offline i online i ta spera di por ta konektá ku kas i riba kaminda sin problema, i ademas e barera entre trabou i bida privá ta birando menos i menos. “Klientenan di UTS ta sentral den tur loke ku nos ta bisa i hasi i ta mesun diversifiká ku e komunidatnan ku nos ta sirbi. Den e ‘always on world’ ku nos ta biba aden, e loke ku nos klientenan tin en komun ta e hecho ku nan tur ta anhelá na un mihó kalidat di bida pa nan mes i tambe nan komunidat”, asina Paul de Geus, Direktor di UTS a duna di konosé. Pa logra nan metanan, klientenan ta dependé di un konekshon konfiabel i poderoso pa por konektá ku otro persona na kualke kaminda i kualke momentu. Nos meta ta pa proveé solushonnan ekonómiko ku ta nesesario pa nan por tin akseso na informashon i aplikashonnan ku ta hasi nan mas sabí, lihé, i mas efisiente. Importante den e proseso aki ta e servisio na kliente, kaminda ku ta respetá nan tempu i purba resolvé kualke problema di un forma mas efektivo posibel.

UTS ta primintí di proveé na su klientenan un konekshon di internèt stabil pa asina nan por konsentrá riba e desafíonan den nan bida diario i tranformá esakinan den éksito i triunfo. Esaki ta posibel pa medio di 4 pilar ku ta di sumo importansia pa establesé UTS su imágen: konekshon stabil, eksperensia superior di e kliente, servisio na kliente ku ta relevante, i un forma ehemplar di liderazgo. UTS ta trahando ku hopi dedikashon pa kontinuamente e por mehorá riba kada un di e áreanan aki.

E revitalisashon di imágen ta trese kuné un identidat nobo ku ta inkluí un logo i un íkono nobo. Ta bai hasi uso di esakinan den tur teritorio kaminda UTS ta operá pa por mantené un imágen koherente i uniformá. E plan ta pa kombiná e logo ku un íkono nobo i úniko, ku ta simbolisá konekshon, transformashon, logro, i speransa.

“Feel the connection”
Huntu ku tur esaki UTS ta revelá tambe un lema nobo, “Feel the connection”. Ku e lema aki, UTS ke enfatisá e poder di por ta konektá ku e personanan ku bo mester ta den kontakto kuné diariamente, sea ku ta un miembro di famia, amigu, sosio òf rekurso empresarial. Ku UTS bo tin e poder pa logra bo metanan den bida i e abilidat pa keda den kontakto ku e personanan ku ta mas importante p’abo.

E proseso interno di revitalisá imágen di UTS a kuminsá basta luna pasá i awor a yega ora pa hasi esaki públiko pa medio di un kampaña ku ta kuminsá awe, 17 di mei, riba Dia di Telekomunikashon. E kampaña ta enbolbí un variedat di material di prent i digital, i tambe akshon riba ret sosial ku un ‘look & feel’ i mensahe konsistente atraves di kada eksperiensia di nos klientenan. Ademas klientenan ta bai eksperensiá e refleho di e imágen nobo di UTS den nos UTS stores den tur teritorio den kua e kompania ta operá. E transformashon di nos UTS stores ta bai wòrdu kompletá den transkurso di e simannan binidero. Por último, e introdukshon di e identidat nobo ta ser akompañá pa varios oferta i aktividat di promoshon p’asina enfatisá e nifikashon tras di ‘Feel the connection’.

Pa mas informashon, bishitá http://www.uts.cw òf manda nos un ‘email’ na info@uts.cw
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UTS N.V. KICKS OFF MAJOR BRAND REVITALIZATION

Willemstad May 17, 2017 – United Telecommunications Services N.V announces the roll-out of a major brand revitalization focused on aligning customer experience with new technologies and improved business practices of the company. The company affirms its belief that creating meaningful relationships with its customers is essential in ensuring continued successful operations.
The markets UTS operates in are all highly competitive, where substitutes for its services have become mainstream affecting original business models. Furthermore investments needed to meet the ever growing customer demands are high and profitability is under pressure. To address this, UTS is in the process to become more and more customer centric and make the organization more efficient by simplifying and digitalizing its operations. This renewed focus creates the need to revitalize the brand, so it better reflects the mission UTS is on.
The objective of the brand revitalization is to ensure that the company fosters and further develops its relationship with the most important person: the customer. Over the past year, UTS has conducted extensive market research to develop the new approach to directly address the aspirations, needs and expectations of its customers. The research results indicate that traditional boundaries are becoming more vague. People are simultaneously off and online, expect to be seamlessly connected at home and on the go and the barrier between work and private life has also become increasingly more blurred.

“UTS customers are central in everything we say and do and are as diverse as the communities that we serve. In the ‘always on world’ which we live in, the one thing our customers all have in common is that they all strive for a better quality of life for themselves and their communities.”, said Paul de Geus, CEO of UTS. To get things done, they count on reliable and powerful connectivity to connect with others anywhere and anytime. We aim to provide affordable solutions needed to give them access to information and tools that make them smarter, faster and more efficient. Important in that process, is customer service that is respectful of their time and effective in resolving any issues.

UTS promises to provide its customers with powerful connectivity so they can focus on transforming daily life challenges into success stories. This is done by focusing on 4 key brand pillars: powerful networks, superior customer experiences, no-nonsense customer service and exemplary leadership. UTS is working diligently to continuously improve on these areas.

The brand revitalization introduces a new brand identity that includes a new logo and icon. These will be used across all territories that UTS operates in to maintain a clear and uniform image.. The logo will be used in combination with a new, very unique icon, intended as a symbol of connectivity, transformation, achievement and hope.

“Feel the Connection”
UTS also unveils “Feel the Connection”. With this new tagline UTS aims to emphasize the power of being connected to the people you need to on a daily basis, whether it is family, friends, business associates or resources. With UTS, you have the power to reach your goals in life and to be able to keep in touch with the people that are most important to you.

The Internal branding process has started several months ago and is now going public by means of an advertising campaign that starts today, May 17 on Telecommunication Day. The campaign will involve a cross-section of print, digital and social media with a consistent look, feel and message that can be felt through every customer experience. Customers will also experience the new brand reflected in UTS stores on all of the territories where it operates. The transformation of the UTS stores will be completed in the course of the following weeks. The introduction of the new brand identity will be accompanied as well by various offers and promotional activities to emphasize the meaning behind ‘Feel the Connection’.

For more information, visit http://www.uts.cw or email us at – info@uts.cw