CTB ta amplia su kampaña publisitario pa atraé bishitantenan for di Chicago – CTB expands its marketing campaign to attract visitors from Chicago, the Windy City!

CTB ta amplia su kampaña publisitario pa atraé bishitantenan for di Chicago

WILLEMSTAD – 6 di yüli 2017 – Ku e meta pa ekspandé i oumentá bishitanan for di Nort Amérika, Ofisina di Turismo di Kòrsou (CTB) a djòin ku Apple Vacations, American Airlines i tambe partnernan den sektor privá pa lansa un kampaña promoshonal di Kòrsou na Chicago. Tambe a organisá diferente seminario pa eduká e mihó agentenan di biahe riba e produkto ku Kòrsou ta ofresé.

Resientemente, e tim di Kòrsou tabata anfitrion di vários seminario edukativo na diferente siudat di Illinois den kual a promové Kòrsou komo un destinashon tòp den region Karibe. Aproksimadamente 250 agente di biahe a partisipá na e seminarionan aki. Un biaha mas CTB por a konta ku diferente partner den sektor privá, entre nan Avila Beach Hotel, Floris Suite Hotel – Spa & Beach Club, Hilton Curaçao, Papagayo Beach Curaçao, Renaissance Curaçao Resort & Casino i Sunscape Curaçao Resort Spa & Casino.

Adishonalmente CTB a lansa tambe e kampaña “Right Now In Curaçao” pa merkado di Chicago. A skohe pa un aserkamentu integrá na Chicago kaminda ta kombiná diferente aspekto di merkadeo ku e meta pa krea mas konosementu di Kòrsou su produkto turístiko. E kampaña “Right Now In Curaçao” por keda mirá riba diferente billboard i tambe na vários stashon di trein. Ademas di esaki, CTB a logra mantené su kampaña publisitario na televishon, ku e promoshon di Kòrsou pasando na kanal ABC 7 na Chicago i e plataforma integrá ku Time Out Chicago ku ta inkluí, kobertura den prensa, un guia digital i eventonan pa konsumidó. E kampaña di CTB na Chicago lo ta vigente te ku ougùstùs 2017.

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CTB expands its marketing campaign to attract visitors from Chicago, the Windy City!

WILLEMSTAD – July 6, 2017 – Aiming to further grow and expand arrivals from the North American market, the Curaçao Tourist Board (CTB) teamed up with in-market wholesale partners Apple Vacations, American Airlines, as well as private sector partners to launch consumer marketing campaigns, as well as organize some Travel Trade Actions to educate their best-selling travel agents and get Curaçao on their radars in the Chicago area.

Recently, the Curaçao team hosted several trade educational seminars throughout several cities in Illinois promoting the Curaçao as top destination to approximately 250 travel agents. The Curaçao Tourist Board was joined by several private sector tourism partners, including Avila Beach Hotel, Floris Suite Hotel – Spa & Beach Club, Hilton Curaçao, Papagayo Beach Curaçao, Renaissance Curaçao Resort & Casino and Sunscape Curaçao Resort Spa & Casino.

In addition to the educational trade seminars, CTB also launched its “Right Now In Curaçao” campaign in the Chicago market. CTB has taken an integrated media approach in Chicago with goals to boost overall brand awareness. The “Right Now In Curaçao” ad campaign can be seen on many highway billboards and train station platforms. CTB was also able to extend its current Broadcast TV campaign into the market, with the Curaçao commercial spot running on ABC 7 Chicago, and a multi-platform integration with Time Out Chicago, including print features, a digital content guide, and consumer-facing events. The campaign will be live through August.

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