Artista lokal ta yuda pone Kòrsou riba esenario mundial ku un mural vibrante na Miami

Artista lokal ta yuda pone Kòrsou riba esenario mundial ku un mural vibrante na Miami

 

WILLEMSTAD – 14 di novèmber 2019 – Inspirá pa nos propio distrito di arte floresiente, Ofisina di Turismo di Kòrsou (CTB) a pèrkurá pa sensashon na Miami ku un mural grandísimo den kurason di Wynwood. Durante di e último 2 añanan street art a bin ta krese inmensamente den nos sentro di siudat Willemstad. Den kuadro di esaki CTB, i su agensia di relashonnan públiko pa Nortamérika, Diamond PR, a hasi un petishon na nos artista lokal, Sander van Beusekom, pa diseñá i pinta un mural original ku lo keda estrená na Wynwood den antisipashon di Art Basel 2019. E evento ta trese anualmente mas di 40.000 bishitante i figuranan públiko, esaki adishonal na e tráfiko diario di hende na pia den e área floresiente. 

 

E mural di 40′ x 18′ (12 meter x 5.5 meter) ta forma parti di e kampaña mundial di branding di Kòrsou. E kolónan vibrante, e kaleidoskop di mandarin, e kolo hel di solo, e blou di shelu, índigo i fuchsia ta basá direktamente riba e estilo di estétika di CTB. E elementonan gráfiko ta representá e mihó ku Kòrsou tin di ofresé, for di su habitantenan amabel te na su bida marítimo. E arte titulá “Tickle Me Curaçao”, ta representá un dama yu di Kòrsou ku ta kishikí e barika di un ‘parrotfish’, un piská ku kolónan di arko íris ku ta biba den un di nos mas ku 65 sitionan di buseo. Un bista mas serka na e mural ta revelá un trasfondo ku ta reflehá nos edifisionan históriko i nos brùg Juliana, e brùg di mas haltu den Karibe. E tononan blou den trasfondo i e dama su ganashi den forma di strea ta un aksènt adishonal na islanan ABC i nos bandera. 

 

Sander van Beusekom ta un di e fundadónan di Street Art Skalo, i un di e diferente artistanan di Kòrsou ku a supla rosea pa un bida nobo den Scharloo i Pietermaai, pintando muralnan grandi den nos kayanan. E ta konosí pa su mural di e tata i e yu piskando, kual ta ubiká patras di Curaçao Maritime Museum. “Tur dia di nobo mi ta sinti mi inspirá pa habitantenan di Kòrsou, pa e kolónan i e beyesa natural di nos isla i semper mi a sinti mi yamá pa mustra e aspektonan ei den mi arte”, di akuerdo ku van Beusekom. “ Ku mi tin e oportunidat pa krea un mural di Kòrsou i pone nos destinashon riba esenario mundial ta algu ku únikamente mi a tribi di soña”.

 

Ku e meta pa sigui promové nos destinashon den e parti sur di Florida, un di e merkadonan mas grandi pa Kòrsou, CTB a organisá un evento na e mural dia 12 di novèmber último. A invitá tòp periodistanan di e área sur di Florida, representando publikashonnan di biahe i estilo di bida, pa sera konosí ku van Beusekom i sr. Paul Pennicook, CEO di CTB, ku tambe tabata presente. Huntu nan a pone e tokenan final na e mural. Despues di un seshon interaktivo di pintamentu, prensa por a disfrutá di algun pasaboka outéntiko di Kòrsou i kombersá ku representantenan di Kòrsou riba e destinashon, e último novedatnan i desaroyonan di nos isla. 

 

“Semper nos ta buska maneranan kreativo pa amplia nos strategianan di merkadeo”, esaki di akuerdo ku sr. Pennicook. “Danki na e transporte aéreo nònstòp ku American Airlines for di Miami International, sur di Florida semper a resultá un di nos tòp merkadonan. Pa motibu di esaki, kombiná nos arte lokal floresiente ku un di Miami su eventonan di arte mas prominente, tabata un eskoho lógiko.”

 

Van Beusekom a kuminsá traha riba “Tickle Me Curaçao” den kuminsamentu di luna di Novèmber. E mural lo keda ekshibí durante di Art Basel 2019, di 5 pa 8 di desèmber i lo keda visibel despues pa bishitantenan di Miami te ku fin di yanüari. Amantenan di arte ku ta interesá di siña mas di nos destinashon por scan e QR code parti abou di e mural. 

 


 

Local Artist Helps Put Curaçao on a Global Stage with Vibrant Miami Mural

Curaçao Tourist Board brings splash of color to Miami’s largest event

 

WILLEMSTAD – November 14, 2019 – Inspired by its own burgeoning street art scene, the Curacao Tourist Board (CTB) is making a splash in Miami with a larger-than-life mural in the heart of Wynwood. With the eclectic street art that has emerged over the last two years in the nation’s capital of Willemstad, the CTB and its North American PR agency, Diamond PR, enlisted the help of established creative and local Curaçaoan, Sander van Beusekom, to design and paint an original piece that will be displayed in Wynwood in anticipation of Art Basel 2019. The annual event typically draws a crowd of more than 40,000 attendees and prominent celebrities, in addition to the everyday foot traffic in the flourishing area.

 

The 40’ x 18’ mural serves as a play on the island’s global branding campaign. The vibrant colors – a kaleidoscope of tangerine, sunny yellow, sky blue, indigo and fuchsia – draw directly from CTB’s style aesthetic, while the graphics represent the best that Curaçao has to offer, from its friendly locals to its splashy marine life. The piece, entitled “Tickle Me Curaçao,” highlights a fun-loving and stylish Curaçaoan woman tickling the underbelly of a parrotfish, a rainbow-colored creature that dwells in the island’s 65+ dive sites. A closer look, however, reveals a background reminiscent of Curaçao’s iconic historical buildings and the Queen Juliana Bridge, the tallest bridge in the Caribbean. The blue hues of the backdrop and the woman’s star-shaped earnings are a further nod to the ABC Island and the national flag.

 

“Everyday I feel inspired by Curaçao’s residents, by its colors, and by the island’s natural beauty and have always felt compelled to showcase those aspects in my art,” said van Beusekom. “Having the opportunity to create a Curaçao mural and put the destination on a global stage is something I could have only dreamed about.”

 

In an effort to further promote the island in South Florida, one of the island’s top feeder markets, on Nov. 12, the Curaçao Tourist Board also hosted an on-site event at the mural for local media. They welcomed a group of top South Florida journalists who represent travel and lifestyle publications in the region and nationally to meet van Beusekom and Mr. Paul Pennicook, CEO CTB and have the opportunity to put some finishing touches on the wall. Following the interactive painting session, media attendees enjoyed authentic Caribbean bites and engaged in one-on-one conversations with destination reps to learn more about Curaçao’s exciting news and developments.

 

“We are always seeking creative ways to push the envelope with our marketing strategies,” said Pennicook. “Thanks to the nonstop airlift on American Airlines out of Miami International, South Florida has always been one of our top geographic markets. Marrying the island’s emerging art scene with one of Miami’s most prominent events seemed like a natural fit.” 

 

– More –

 

Van Beusekom, perhaps best known for his father and son fishing mural behind the Curaçao Maritime Museum, began the Wynwood project in early November. “Tickle Me Curaçao” will be on display throughout Art Basel (Dec. 5-8) and remain visible to Miami’s visitors through the end of January. Art lovers interested in learning more about the destination can scan the QR code at the bottom of the mural for more information. 

 

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ABOUT SANDER VAN BEUSEKOM

Born and raised in Curaçao, Sander van Beusekom is one of several local artists credited with breathing new life into Curaçao’s Scharloo and Pietermaai districts with their oversized murals splashed against the city’s streets. Van Beusekom, along with his sister and project manager Nicole, run BLEND Creative Imaging, a forward-thinking art and graphic design company that dabbles in illustration and animation. Van Beusekom was one of the founders of Street Art Skalo, an organization whose mission is to beautify the Scharloo area of Curaçao and to showcase the island’s local talent. His piece behind the Curaçao Maritime Museum, a father and son out for a day of fishing, is one of the most Instagrammed pieces of street art on the island. 

 

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