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BONAIRE WELCOMED 15,717 STAYOVER VISITORS DURING OCTOBER 2025

BONAIRE WELCOMED 15,717 STAYOVER VISITORS DURING OCTOBER 2025
Tourism Corporation Bonaire (TCB) has shared preliminary tourism data for October 2025, revealing that Bonaire received 15,717 stayover visitors. This represents a 9.1% increase compared to October 2024, when 14,406 visitors arrived.

Visitors from the Netherlands formed the largest group, accounting for 49.8% of total arrivals, with 7,832 visitors. US visitors were the second-largest group, making up 18.5% of arrivals with 2,905 visitors.

A total of 2,662 (16.9%) visitors from Curaçao visited the island, followed by Aruba with 365 (2.3%) visitors, Belgium with 339 (2.2%) visitors, Germany with 279 (1.8%) visitors, Switzerland with 123 (0.8%) visitors, Colombia with 114 (0.7%) visitors, Canada with 99 (0.6%) visitors, UK with 88 (0.6%) visitors, and Brazil with 83 (0.5%) visitors.

US visitors mainly traveled with a partner, followed by alone. Most came for diving (51.4%), vacation (36.8%), and visiting friends and family (2.4%). The majority stayed at a hotel (59.5%), a villa (8.3%), their own property (6.3%), an apartment (6.3%), or with a relative (4.4%). US visitors primarily came from Florida, California, Texas, New York, and North Carolina. The age distribution revealed that travelers aged 55-64 represented 27.6% of the visitors, while those aged 65 and above comprised 22.9%.

Dutch visitors were mainly accompanied by a partner, followed by those traveling alone. Most visitors came for vacation (66.7%), visited friends and family (11%), and for business (7.8%). Most visitors stayed at a hotel (47.8%), followed by an apartment (15.4%), at a relative (10.6%), a villa (6.8%), and their own property (5%). Most Dutch visitors came from South Holland, North Holland, North Brabant, Gelderland, and Utrecht, with the 55-64 age group (20.6%) and the 45-54 age group (18.4%) being the largest segments.

For more details on Bonaire’s tourism performance, visit www.bonaireisland.com or contact us via email at info@bonaireisland.com.

BONAIRE NAMED CARIBBEAN’S LEADING DIVE DESTINATION 2025 AT THE WORLD TRAVEL AWARDS
Bonaire has once again proven its position as a world-class diving paradise. The island has been officially voted the Caribbean’s Leading Dive Destination 2025 at the World Travel Awards.

This award recognizes Bonaire’s marine conservation efforts, pristine coral reefs, and unparalleled underwater experiences, reinforcing its reputation as a premier destination for divers from around the world.

Adding to this success, Bonaire has also been nominated for “World’s Leading Dive Destination 2025”, one of the highest accolades within the World Travel Awards program.

For more information or to vote, visit www.worldtravelawards.com.

THE WINNERS OF THE CAPTURE BONAIRE PHOTO CONTEST
After reviewing hundreds of breathtaking submissions, the winners of the Bonaire Photo Contest have been chosen! This year’s contest showcased the creativity of talented participants, all of whom captured the unique essence and beauty of Bonaire, both above and below the water. With over 350 entries received, the judges were truly impressed by the perspective and storytelling power showcased. After the deliberation, the top three winners are:

  1. Place: Marcel van der Hulst
    • Prize: Five-night stay for two at Divi Flamingo Beach Resort
  2. Place: Thomas Galica
    • Prize: Dinner for two with a bottle of wine at Seaside Krioyo Fusion
  3. Place: Rhodan Mulder
    • Prize: Bonaire Landsailing Adventures for two

The winning photographs, along with a selection of other outstanding entries, will be featured in TCB’s marketing activities throughout the year. A heartfelt thank you to all participants and our generous sponsors for making the Capture Bonaire Photo Contest 2025 such a success. We can’t wait to see what next year brings!

JETBLUE AND TCB CONFIRMS END OF JETBLUE’S JFK SERVICE
JetBlue and Tourism Corporation Bonaire have announced that the direct JFK–Bonaire route, launched in November 2024, will end on January 3, 2026. The route brought approximately 9,000 U.S. visitors in its first year, boosting Bonaire’s visibility in the U.S. market. However, challenges such as low load factors and limited marketing support made the route unsustainable. TCB and JetBlue remain open to future collaboration, and passengers with bookings after January 3, 2026, will be contacted regarding refunds or rebooking. Bonaire continues to work toward a long-term, sustainable air service strategy.
READ MORE HERE
TCB HAS RECOGNIZED FOUR MORE VISITORS AS BONAIRE AMBASSADORS FOR OCTOBER
This includes Frank and Marissa van der Heijden from the Netherlands, who were honored for visiting Bonaire over the past 12 years. The couple has been visiting Bonaire since 2012. “What attracts us most to Bonaire is the island’s culture and the friendly people. We also love Bonaire’s krioyo (local) food and the many diving spots the island offers,” said Frank and Marissa van der Heijden.

Marcel van Gaalen, also from the Netherlands, was honored for 15 years of visiting Bonaire. Marcel shared: “My love for Bonaire began in 2011 when a good friend moved to the island. We agreed to meet at least once a year in the Netherlands to have a beer together. This became a tradition we still maintain to this day, but now on ‘Dushi Boneiru’.” Marcel received a silver pin to commemorate his 15 years of visiting the island.

Richard Reiter from the United States was also honored. Richard has been visiting Bonaire for 40 years and has led a group of divers made up of dentists for at least 30 of those years. Over the years, the group has stayed at various accommodations around the island. “I remember getting certified in 1985 at the old Bonaire Beach Hotel, which no longer exists,” said Richard, who continues to visit the island every year. On this occasion, a plaque was presented to Richard Reiter.

On behalf of the management, Helen Mercera presented the certificates, pins, and plaques to all the visitors who received recognition.

BECOME A BONAIRE AMBASSADOR
UPCOMING EVENTS
DEMA SHOW 2026 | November 11th – 14th, 2025
TCB will lead the Bonaire Pavilion at DEMA Show 2025 in Orlando, Florida, from November 11–14, featuring 11 on-island partners to showcase Bonaire’s world-class diving and sustainable tourism. The pavilion will offer dive retailers, travel professionals, and enthusiasts the chance to connect with leading dive operators and resorts, explore trade offers, and participate in giveaways and events, including the Bonaire Happy Hour. TCB also announced early outreach for DEMA Show 2026 in New Orleans, inviting partners to join next year.
KIDS MAREKT | December 14th, 2025
Don’t miss out TCB’s Christmas Kids Market hosted by We Do Entertainment on December 14 at Isidel Beach Park. Stay tuned for more information!

REMINDER: SUBMIT YOUR EVENTS 

TCB is updating Bonaire’s events calendar and invites all partners to submit their upcoming event details. Easily fill out the form HERE. For questions, contact crystel.pourier@bonaireisland.com.
ADVERTISE WITH US AND TAKE ADVANTAGE OF OUR NEW ADVERTISING RATES
Bonaire is teeming with exciting opportunities thanks to businesses like yours, so you deserve to be discovered. Advertising with us places your name among our trusted recommendations, providing guests with a better idea of what they can expect. Join us in sharing your knowledge with our visitors, helping them uncover the idyllic experience they’ve been searching for.

TCB now offers new, limited-time pricing for its advertisement program, making it easier to promote your business through Bonaire’s official website, newsletters, and social media.

Don’t miss this chance to showcase your events and business!

THE BONAIRE BOND
The Bonaire Bond is a designed destination pledge inviting visitors to sign a promise to travel responsibly and respect the island with a goal to sustain Bonaire’s natural appeal for years to come. The Bond is designed to serve as a reminder of how critical sustainable tourism is to the livelihood of its local community and to take it a step further, the island will reinvest in its conservation efforts by adopting a coral tree through the Reef Renewal Foundation on behalf of visitors that commit to this cause with their signature.

Help us spread the word about the Bonaire Bond and our island’s commitment to sustainable tourism.

READ MORE HERE
MANDATORY VISITOR ENTRY TAX

When visiting Bonaire, visitors are required to pay a modest fee of $75 per visit to contribute to the preservation and development of our island.

To make the process seamless, visit Bonaire’s official website: https://tourismtax.bonairegov.com. Paying your Visitor Entry Tax before arrival will ensure a smooth and fast experience at the airport, providing you with peace of mind and allowing you to focus on the incredible adventure that awaits you.

We appreciate your understanding and cooperation. Thank you for being part of our community. We look forward to welcoming you with open arms to the radiant shores of Bonaire.

DID YOU PAY YOUR NATURE FEE?
On Bonaire, Mother Nature and human nature live in harmony. We love our island so much that the island will love us back. Here we take care of our island and it returns a favor. STINAPA Bonaire is an organization that does everything in its power to preserve the beautiful piece of nature for the benefit of generations to come. To help protect our gem and to get more information on the Bonaire Marine Park visit www.stinapabonaire.org.
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