TCB shares a recap of the outcome of PR efforts of January 2025

TCB shares a recap of the outcome of PR efforts of January 2025

Tourism Corporation Bonaire (TCB) is pleased to announce the results of the different public relations efforts in partnership with Bonaire’s PR agency, Diamond Public Relations, for January 2025.

The public relations plan for 2025 focuses on raising awareness of Bonaire in key markets in North America and Europe by staying on top of trends that align with the island. These trends, in particular, are culinary experiences that reign year after year as one of the top reasons to travel and visit a destination, detour destinations that offer more thoughtful trips and are lesser-known, astro-tourism events such as solar eclipses, natural phenomena, and bioluminescent activities will continue to be hot, and outdoor adventures that involve physical activity or learning a new skill which also helps to preserve local skills and stories within the community. Public relations efforts will also continue to highlight the island’s commitment to conservation and sustainability.

In January 2025, Bonaire received a mix of digital, print, and social media coverage, resulting in an overall reach of 10.1 million media impressions and 18 earned media placements in the North American markets and 3.9 million media impressions, and 9 earned media placements in the European markets.

Top Hits – North America
The top press hits of January 2025 include an amazing Bonaire coverage on AAA Club Alliance’s ‘The Extra Mile’, in which the island was featured in the top 5 most affordable Caribbean islands, highlighting Bonaire National Marine Park, Lac Bay, Pekelmeer Flamingo Sanctuary, and Delfins Beach Resort, a Bonaire coverage on A Taste For Travel, in which Bonaire was featured in the top 8 best sun destinations to visit in 2025, highlighting partners from the private sector, in particular, Divi Flamingo Beach Resort, Karel’s Beach Bar, Pier Dos, Chogogo Dive and Beach Resort, Biña, and more. Other top hits include a feature story on Travel Pulse, highlighting why Bonaire should be on your travel list, featuring JetBlue’s first nonstop flight service to Bonaire from New York, and partners from the private sector, in particular Grand Windsock Bonaire, Blue Lagun Café Bonaire, and Zara’s Bonaire.

In January, the TCB and Diamond Public Relations Team participated in the International Media Market in New York City, where they met with over 24 writers and conducted insightful conversations about the island.

Top Pitching Angles – North America
The top pitching angles for January included 2025 Travel Trends, New in Bonaire in the New Year, Romantic Getaways, Solo Travel Opportunities, Warm Getaways from New York, and Post-Holiday Vacations.

Top Hits – Europe
The top press hits of January 2025 include a long-awaited 16-page Bonaire story in the new travel issue of Schön Alive Magazine, along with posts on their website, Instagram, and Facebook accounts highlighting partners from the private sector, particularly Posada Para Mira, Epic Tours Bonaire, Brass Boer, and more. Other top hits include Foodies Magazine coverage, highlighting new culinary experiences on Bonaire for 2025.

Top Pitching Angles – Europe
The top pitching angles for January included 25 New and Favorite Addresses in 2025 on Bonaire, New Culinary Discoveries on Bonaire, and Captain Don’s 100th Anniversary.

Upcoming
In the coming weeks, TCB, in collaboration with Diamond Public Relations and partners from the private sector, will be hosting journalists from Your Little Black Book (one of the largest travel blogs in The Netherlands with 330,000 unique monthly visitors and readers and 70,000 Instagram followers) and Reisgoesting.be (the Belgium travel blog that focuses on tranquility, nature, sustainability and authentic experiences, with a reach of 7,700 unique monthly visitors and readers) on Bonaire.

TCB wishes to thank all participating partners from the private sector and stakeholders for their continued support and cooperation with media hosting and content for ongoing pitching efforts.