Ultimate Automobiles Launches Chery, China’s #1 Auto Exporter, with New Showroom in Curacao.
Ultimate Automobiles Launches Chery, China’s #1 Auto Exporter, with New Showroom in Curacao.
WILLEMSTAD, CURAÇAO – July 2026 – Following its official grand launch on July 3rd, Ultimate Automobiles has introduced the innovative Chery automotive brand to Curaçao, celebrating the grand opening of its state-of-the-art brand showroom. This milestone establishes Ultimate Automobiles as the proud, exclusive local provider of factory-certified Chery vehicles, specifically selected and optimized to meet the diverse needs of the island’s community.
As local drivers increasingly prioritize advanced technology, economic fuel efficiency, and rigorous safety standards, Chery’s arrival offers a robust, factory-backed alternative to second-hand and grey-market imports. Built to world-class manufacturing standards, Chery brings reliable, eco-friendly, and highly durable transportation options perfectly engineered for Curaçao’s climate and road conditions.
“Bringing Chery to the ABC islands through Ultimate Automobiles reinforces our long-standing commitment to offering high-quality, factory-backed mobility solutions. As China’s number-one auto exporter for 23 consecutive years, Chery brings an exceptional global reputation,” said Sudesh Manichand, Managing Director at the Jolley Holding Group. “We are empowering local drivers by delivering cutting-edge technology and comprehensive service support right here in Curaçao.”
Rooted in the Heart of Curaçao’s Culture
Long before the showroom doors officially opened this July, Chery began weaving itself into the cultural fabric of the island by participating as a proud sponsor of Curaçao’s legendary Seú Harvest Festival (Marcha di Seú) in April 2026. This foundational cultural event—built on ancestral principles of unity, cooperation, and collective gratitude—served as the perfect introduction for a brand deeply committed to community longevity.
By standing alongside local dancers, musicians, and families celebrating the island’s agricultural heritage, Chery and Ultimate Automobiles demonstrated that their market entry is rooted in mutual respect and cultural connection. This proactive step into the heart of the community has ignited exceptionally positive local sentiments, establishing Chery not merely as a new commercial alternative, but as a dedicated neighbor invested in preserving Curaçaoan traditions.
“At Ultimate Automobiles, we pride ourselves on being more than just a dealership; we are an active partner in the Curaçao community. Our early alignment with the Seú Festival reflects our desire to grow with the island, not just on it,” stated Frank do Rego, General Manager at Ultimate Automobiles. “The introduction of Chery allows us to fulfill a critical market need for premium yet affordable innovation. Whether it’s the award-winning Tiggo 8 or our rugged commercial options, our customers will benefit from elite global quality, reinforced by a Caribbean-leading 10-Year Warranty that redefines local automotive peace of mind.”
Elevating the Community Driving Experience
With the showroom now officially open, Ultimate Automobiles is leveraging its deep roots in the Curaçao community to ensure the Chery brand is accessible, reliable, and expertly serviced. Featuring an extensive model range with vehicles tailored for every customer segment, the brand caters to everyone from first-time car buyers and growing families to commercial operators and eco-conscious drivers.
The vehicle lineup includes the acclaimed Tiggo SUV series and Himla pickups, featuring advanced safety infrastructure and state-of-the-art driver assistance tools. Highlighting the launch is the Chery Tiggo 8, celebrated globally as the winner of the UK Car of the Year and Best Hybrid in the UK.
Chery Brand Highlights & Key Claims:
- Global Export Leader: Recognized as China’s #1 Auto Exporter for 23 consecutive years.
- Unmatched Protection: Offered with a Caribbean-leading 10-Year (or 1-million-kilometer) factory engine warranty, alongside a 7-year bumper-to-bumper warranty.
- Independently Proven Quality: Rated as the J.D. Power Highest Quality Chinese Brand for three consecutive years.
- Elite Reliability: Awarded the J.D. Power Most Dependable Chinese Brand in 2025.
- Award-Winning Engineering: Featuring the Tiggo 8, winner of UK Car of the Year and Best Hybrid in the UK.
- Comprehensive Versatility: Delivering an extensive model range with vehicles tailored for every customer segment, from efficient compacts to luxury SUVs and heavy-duty pickups.
- Uncompromised Security: Built to global safety benchmarks, earning top-tier 5-Star Safety Ratings across its latest models.
About Ultimate Automobiles Curaçao
Located at Kaya Tula 44, Ser’i Domi, Ultimate Automobiles Curaçao is a trusted pillar of the local automotive market. Offering a diverse portfolio that includes premium performance, electric mobility, and budget-friendly reliability, the dealership is the exclusive provider for BMW, BYD, and Chery. Ultimate Automobiles is dedicated to driving sustainable growth and elevated consumer experiences across Curaçao.
About Chery International
Founded in 1997, Chery International is a global automotive pioneer operating in over 132 countries. Celebrated as a leader in intelligent mobility and new energy vehicles (NEVs), Chery has been ranked #1 among Chinese automotive brands in the Kantar BrandZ Top 50 Chinese Global Brand Builders for eight consecutive years, driving sustainable transportation forward on a global scale.
Showroom & Contact Information
Ultimate Automobiles Curaçao
Attn. Caroline Schipper
Sales and Marketing Manager for Ultimate Automobiles and Crown Automotives
caroline.schipper@crown.cw
📍 Kaya Tula 44, Ser’i Domi, Curaçao
📞 Phone: +599 9 462 6100
🌐 Facebook: Chery Curacao
📸 Instagram: @CheryCuracao
