CTB a organisá di dos workshop di Social Media pa sektor privá – CTB Organizes Second Social Media Workshop for the Private Sector

CTB a organisá di dos workshop di Social Media pa sektor privá

WILLEMSTAD – 26 di yüni 2017 – Resientemente Ofisina di Turismo di Kòrsou (CTB) a organisá e di dos workshop di ‘Social Media and Content Marketing’ pa partnernan den sektor privá ku e meta pa alsa e nivel di konosementu di e posibilidatnan ku merkadeo online ta brinda. A para ketu entre otro na aspektonan ku por yuda e sektor pa saka lo máksimo for di plataformanan sosial manera entre otro Facebook i tambe kon pa stimulá uso di un produkto òf servisio hasiendo uso di diferente hèrmènt online. E aña aki e workshop a konta ku un total di 80 partisipante. E partisipantenan a inkluí entre otro representantenan di: hotèl, restorant, atrakshonnan turístiko, sektor públiko i otro entidatnan ku ta aktivo den e industria di turismo i riba medionan sosial. Minister di Ekonomia, Dr. Steven Martina a trese un palabra di bon bini na apertura di e workshop i a enfatisá; si kolektivamente nos por logra na implementá ideanan i teknologianan nobo, Kòrsou i kada negoshi lo progresá.

E workshop a keda duná pa dos fasilitado, sr. Mike Brown fundadó di Brainzooming Group i Alex Greenwood di AGPR. Brainzooming Group, ta un kompania ku ta enfoká riba yuda klientenan krea impakto stratégiko i resultadonan ekstraordinario. AGPR ta spesialisá den e aria di komunikashon i merkadeo. E workshop a keda repartí den 3 seshon. Sr. Brown ku tabat’ei aña pasá tambe a start e promé seshon dunando un bista di e puntonan mas importante ku a keda tratá aña pasá. Tambe a para ketu na kon pa atraé e grupo di enfoke ideal pa kada produkto spesífiko. Durante di e di dos seshon a elaborá riba kon pa usa Facebook pa merkadeo online di manera efektivo i efisiente. E último seshon a duna esnan presente strategianan ku por keda usá pa reforsá esfuersonan di merkadeo online.

CTB ta kontentu ku e partisipashon aktivo di esnan presente i ta spera ku kada partisipante lo hasi bon uso di e konosementu atkerí na benefisio no solamente di nan negoshi pero pa e industria di turismo den su totalidat.

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CTB Organizes Second Social Media Workshop for the Private Sector

WILLEMSTAD – June 26, 2017 –The Curaçao Tourist Board (CTB) recently organized a second Social Media and Content Marketing workshop for its partners in the private sector, with the aim of raising awareness on the possibilities offered by online marketing. Attention was given, among other things, to ways of getting the most out of social-media platforms such as Facebook, and how to leverage a number of online tools to help stimulate the use of your products and services. This year’s workshop counted with 80 participants, including representatives of the hotel sector, restaurants, tourist attractions, the public sector and other tourism and social media actors. In his welcome address, the Minister of Economic Development, Dr. Steven Martina emphasized that if collectively we succeed in applying new ideas and technologies, Curaçao as a whole and each individual business will benefit.

The workshop was delivered by two facilitators, Mr. Mike Brown, founder of the Brainzooming Group, and Alex Greenwood of AGPR. The Brainzooming Group focuses on helping its clients to create strategic impact and achieve extraordinary results. AGPR specializes in the area of communication and marketing. The workshop consisted of three sessions. Mr. Brown, who was also present the year before, started the first session with an overview of the main items covered last year. Also covered was how to attract the ideal target group for each product. The second session elaborated on how to use Facebook effectively and efficiently for online marketing. The last session provided those in attendance with strategies they can use to recharge their online marketing efforts.

The CTB was extremely pleased to see the active participation of those present at the workshop and hopes that all in attendance will be able to make good use of the knowledge acquired, benefiting not only their own company but also the tourism industry as a whole.