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NOTISIA

BONAIRE WELCOMED 17,908 STAY-OVER VISITORS DURING THE MONTH OF FEBRUARY

REDAKSHON

BONAIRE WELCOMED 17,908 STAY-OVER VISITORS DURING THE MONTH OF FEBRUARY

Tourism Corporation Bonaire (TCB) has shared preliminary tourism data for February 2025, revealing that Bonaire received 17,908 stayover visitors. This marks an increase of 4% compared to February 2024, when 17,218 visitors arrived.

Visitors from the Netherlands formed the largest group, accounting for 43% of total arrivals with 7,713 visitors. U.S. visitors were the second-largest group, making up 31% of arrivals with 5,611 visitors.

A total of 1,354 (7.6%) visitors from Curaçao visited the island, followed by Canada with 943 (5.3%) visitors, Germany with 380 (2.1%) visitors, Belgium with 191 (1.1%) visitors, Aruba with 178 (1%) visitors, Switzerland with 147 (0.8%) visitors, Colombia with 147 (0.8%) visitors, and United Kingdom with 126 (0.7%) visitors.

Most US visitors traveled with a partner, followed by alone. Most came for vacation (57%), diving (27.6%), or visiting friends (3%). The majority stayed at a hotel (48%), villa (14%), apartment (9%), own property (5%), or relative’s (5%). U.S. visitors primarily came from New York, Florida, North Carolina, Texas, and Michigan. The age distribution revealed that mature travelers aged 55-64 represented 27% of the visitors, and those aged 65+ comprised 23.4%.

The majority of Dutch visitors traveled with a partner and then alone. Most visitors came for vacation (71.1%), visiting friends (10%), business (5%), diving (1.7%). The majority of visitors stayed at a hotel (48%), followed by an apartment (17%), a relative’s (10%), a villa (6%), and their own property (4%). Most Dutch visitors came from North Holland, South Holland, Gelderland, Noord Brabant, and Utrecht, with the 55-64 (24%) and 45-54 (18%) age groups being the largest segments.
TCB AND BIA REPRESENT BONAIRE AT ROUTES AMERICAS 2025
TCB and Bonaire International Airport (BIA) proudly represented Bonaire at Routes Americas 2025 in Nassau, Bahamas, from February 10-12. This premier air service development conference brought together over 900 industry leaders to explore new route opportunities and enhance partnerships.

The Bonaire delegation held over 15 high-level meetings with major airlines, including Avianca, Delta, WestJet, JetBlue, American Airlines, and United Airlines. They also engaged with regional partners from Aruba and Curaçao to strengthen Caribbean connectivity.

Elesiër Angel, Interim Director of TCB, emphasized the importance of maintaining strong airline relationships to support Bonaire’s tourism and travel access. Maarten van der Scheer, Director of BIA, highlighted discussions on optimizing existing routes and expanding regional and Latin American connectivity.

Bonaire remains committed to sustainable air service growth, focusing on key markets and enhancing accessibility for both visitors and locals.
BONAIRE SHOWCASES THE ISLAND AT THE TORONTO OUTDOOR ADVENTURE SHOW
TCB and island partners showcased Bonaire at the Toronto Outdoor Adventure Show from February 21-23, 2025. With three vibrant booths, Bonaire attracted strong interest from media, travel advisors, and industry professionals.

Represented by Captain Don’s Habitat, Divi Flamingo Beach Resort, Van der Valk Plaza Bonaire, Buddy Dive Resort,and TCB, the team promoted Bonaire’s natural beauty and WestJet’s nonstop flights. The event boosted Bonaire’s visibility in the Toronto market, engaging many first-time visitors.
BONAIRE WELCOMED EXPLORA II ON ITS FIRST CALL
On February 25, 2025, Bonaire had the pleasure of welcoming Explora II for its first call, bringing 605 guests and 624 crew members. As the second ship in the Explora Journeys fleet, this MSC vessel offers an elegant, all-inclusive luxury experience with a refined touch. It is also committed to sustainability, featuring advanced NOx emission reduction technology and reduced underwater noise certification.

A special First Call Ceremony marked the occasion, where Captain Sebastiano received Bonaire’s flag from Kia-San, representing Commissioner Abraham. The Harbor Master, Gunther, presented a framed photo of the ship’s arrival, while TCB gifted the crew Bonaire water bottles. Rolando Marin also had the honor of giving a private tour of Bonaire to the captain and his family.
TCB SHARES THE INCREDIBLE RESULTS OF JANUARY 2025’S PR EFFORTS
The public relations plan for 2025 focuses on raising awareness of Bonaire in key markets in North America and Europe by staying on top of trends that align with the island. These trends, in particular, are culinary experiences that reign year after year as one of the top reasons to travel and visit a destination, detour destinations that offer more thoughtful trips and are lesser-known, astro-tourism events such as solar eclipses, natural phenomena, and bioluminescent activities will continue to be hot, and outdoor adventures that involve physical activity or learning a new skill which also helps to preserve local skills and stories within the community. Public relations efforts will also continue to highlight the island’s commitment to conservation and sustainability.

In January 2025, Bonaire received a mix of digital, print, and social media coverage, resulting in an overall reach of 10.1 million media impressions and 18 earned media placements in the North American markets and 3.9 million media impressions, and 9 earned media placements in the European markets.

Media Highlights:
North America: 18 media placements, 10.1 million impressions, including features in AAA Club Alliance, A Taste for Travel, and Travel Pulse!

Europe: 9 media placements, 3.9 million impressions, including a 16-page spread in Schön Alive Magazine and a foodie feature in Foodies Magazine!

TCB REQUESTS INFORMATION TO LIST YOUR EVENT ON BONAIREISLAND.COM
TCB is updating its events calendar on the Bonaire website. TCB encourages all Bonaire partners to submit their upcoming event details. TCB created a form where partners can quickly fill out all the information: https://bonaire.qualtrics.com/jfe/form/SV_d07671xtAoen2rY

For any questions, contact: crystel.pourier@bonaireisland.com.

Advertising Opportunity 
Also, TCB is now offering new prices for its advertisement program, making it easier than ever for businesses to reach their audience. Last year, TCB introduced an exclusive opportunity for Bonaire partners to promote their businesses through the official Bonaire website, newsletters, and Instagram. This year, we’re making it even more accessible with updated, limited-time pricing.

Don’t miss this chance to showcase your company or events to past and future visitors and potential travelers. For more details and to sign up, visit www.bonaireisland.com/advertise-with-us

UPCOMING EVENTS
TASTE OF BONAIRE | APRIL 5TH 
Get ready for the first Taste of Bonaire of 2025! Mark your calendars for April 5th as we kick off an unforgettable culinary experience on our beautiful island. Join us for a celebration of Bonaire’s unique flavors, local cuisine, and vibrant culture. Stay tuned for more details and updates.
RECOGNITION VISITORS AS BONAIRE AMBASSADORS
In February, TCB recognized nine visitors as Bonaire Ambassadors in the bronze, silver, gold, and platinum categories.

Bronze pins were presented to Lam Quynh Nguyen and Bichtan Le, who have been visiting Bonaire for 10 years. Jack Steinlein and Joseph Caraccia were also honored for the 11 years they have been visiting Bonaire, while Frank Bermudez was honored for the 12 years he has been visiting our island.

Greet van Arem and Arthur Masselink were honored in the gold category. They are both from the Netherlands and received their pins for visiting Bonaire for 22 and 26 years. It should be mentioned that Arthur Masselink was surprised by his friends here on Bonaire, namely Calixto Coffie and his wife, who brought him into the spotlight.

Brew and Jean Barstow from the United States were recognized in the platinum category for the 41 years they have been visiting Bonaire.

Helen Mercera was in charge of the ceremonies and presented the new ambassadors with the associated certificates and pins.

 
THE BONAIRE BOND
The Bonaire Bond is a designed destination pledge inviting visitors to sign a promise to travel responsibly and respect the island with a goal to sustain Bonaire’s natural appeal for years to come. The Bond is designed to serve as a reminder of how critical sustainable tourism is to the livelihood of its local community and to take it a step further, the island will reinvest in its conservation efforts by adopting a coral tree through the Reef Renewal Foundation on behalf of visitors that commit to this cause with their signature.

Help us spread the word about the Bonaire Bond and our island’s commitment to sustainable tourism.
MANDATORY VISITOR ENTRY TAX

When visiting Bonaire visitors are required to pay a modest fee of $75 per visit to contribute to the preservation and development of our island.

To make the process seamless, visit Bonaire’s official website: https://tourismtax.bonairegov.com. Paying your Visitor Entry Tax before arrival will ensure a smooth and fast experience at the airport, providing you with peace of mind and allowing you to focus on the incredible adventure that awaits you.

We appreciate your understanding and cooperation. Thank you for being part of our community, and we look forward to welcoming you with open arms to the radiant shores of Bonaire.
DID YOU PAY YOUR NATURE FEE?
On Bonaire, Mother Nature and human nature live in harmony. We love our island so much that the island will love us back. Here we take care of our island and it returns a favor. STINAPA Bonaire is an organization that does everything in its power to preserve the beautiful piece of nature for the benefit of generations to come. To help protect our gem and to get more information on the Bonaire Marine Park visit www.stinapabonaire.org.
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